I'm Uzzal Biswas

Google Analytics 4

Google Tag Manager

Server Side Tracking

Google Ads Conversion Tracking

Facebook Pixel CAPI

Looker Studio Reporting

Expert Google Ads & Web Analytics Services to Grow Your Business

UZZAL BISWASWEB ANALYTICSPROFILEEXPERIENCEA digital marketing specialist with a deep focus on Google Ads,GA4 eCommerce tracking, Google Tag Manager, server-sidetracking, and Facebook Conversion API (CAPI). I help businessesoptimize their digital marketing efforts through accurate trackingand data analysis, ensuring compliance and improved ROI acrosscampaigns.Google Ads Management: Managed and optimized GoogleAds campaigns for clients across various industries, resultingin a significant increase in ROI. Focused on audience targeting,A/B testing, and budget optimization for Search and Displaycampaigns.GA4 eCommerce Tracking: Set up and managed GA4 foronline businesses, ensuring accurate tracking of sales,customer behavior, and conversions, which enabled clients tomake informed decisions and improve their eCommercestrategies.Spearmint technologiesFreelance Digital Marketing Specialist2019-2022Server-Side Tracking: Implemented server-side trackingthrough Google Tag Manager for enhanced data accuracy,overcoming challenges brought on by browser restrictionsand iOS updates.Facebook Pixel & CAPI: Configured Facebook Conversion API(CAPI) to ensure seamless tracking and data flow forFacebook Ads, improving campaign attribution even after iOS14 updates.Managed dynamic remarketing campaigns through FacebookPixel and Meta CAPI setup, leading to a 25% increase in customerengagement.Implemented Google Ads, GA4, and GTM for comprehensiveeCommerce tracking, optimizing marketing funnels and increasingconversion rates by 30%.Growth99WebAnalytics Expert2021-2023EDUCATIONUniversity Of Kalyani 2019-2022Bachelor of ArtsSKILLSGoogle Analytics 4Ecommerce TrackingWordPress,ShopifyFacebook Pixel CAPICERTIFICATEEnglish( Fluent)Udemy | Google | SimplelearnGoogle Ads & Google Analytics 4Hindii (conversationi)LanguageVisit my website: www.biswasuzzal.techfor case studies, project details, and moreinformation on my services.+917029929775biswasuzzaltech@gmail.comKolkata,IndiaGoogle AdsGoogle Tag ManagerServer Side TrackingPortfolio Download CV

About Me

Specialized in Google Analytics 4 (GA4), server-side tracking, and eCommerce analytics.

Hello! I’m Uzzal Biswas, a passionate and results-driven digital marketing expert with a deep focus on Google Ads, Facebook Ads, and web analytics. With years of hands-on experience, I specialize in creating effective ad strategies and implementing advanced tracking solutions to help businesses grow. I pride myself on my expertise in Google Analytics 4 (GA4), server-side tracking, and eCommerce analytics, ensuring that every campaign I manage is data-driven and optimized for success.

Whether it’s optimizing your ad spend, tracking conversions across multiple channels, or ensuring you’re up-to-date with the latest technologies, I’m here to help you every step of the way. I’m also committed to staying ahead of the curve by continually learning and adapting to the ever-changing digital landscape.

Let’s collaborate and take your business to the next level with cutting-edge marketing strategies and detailed analytics that truly make a difference.

HIRE ME NOW
UZZAL BISWASWEB ANALYTICSPROFILEEXPERIENCEA digital marketing specialist with a deep focus on Google Ads,GA4 eCommerce tracking, Google Tag Manager, server-sidetracking, and Facebook Conversion API (CAPI). I help businessesoptimize their digital marketing efforts through accurate trackingand data analysis, ensuring compliance and improved ROI acrosscampaigns.Google Ads Management: Managed and optimized GoogleAds campaigns for clients across various industries, resultingin a significant increase in ROI. Focused on audience targeting,A/B testing, and budget optimization for Search and Displaycampaigns.GA4 eCommerce Tracking: Set up and managed GA4 foronline businesses, ensuring accurate tracking of sales,customer behavior, and conversions, which enabled clients tomake informed decisions and improve their eCommercestrategies.Spearmint technologiesFreelance Digital Marketing Specialist2019-2022Server-Side Tracking: Implemented server-side trackingthrough Google Tag Manager for enhanced data accuracy,overcoming challenges brought on by browser restrictionsand iOS updates.Facebook Pixel & CAPI: Configured Facebook Conversion API(CAPI) to ensure seamless tracking and data flow forFacebook Ads, improving campaign attribution even after iOS14 updates.Managed dynamic remarketing campaigns through FacebookPixel and Meta CAPI setup, leading to a 25% increase in customerengagement.Implemented Google Ads, GA4, and GTM for comprehensiveeCommerce tracking, optimizing marketing funnels and increasingconversion rates by 30%.Growth99WebAnalytics Expert2021-2023EDUCATIONUniversity Of Kalyani 2019-2022Bachelor of ArtsSKILLSGoogle Analytics 4Ecommerce TrackingWordPress,ShopifyFacebook Pixel CAPICERTIFICATEEnglish( Fluent)Udemy | Google | SimplelearnGoogle Ads & Google Analytics 4Hindii (conversationi)LanguageVisit my website: www.biswasuzzal.techfor case studies, project details, and moreinformation on my services.+917029929775biswasuzzaltech@gmail.comKolkata,IndiaGoogle AdsGoogle Tag ManagerServer Side TrackingPortfolio VIEW RESUME

My Skills

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GOOGLE ADS
GOOGLE ANALYTICS 4 (GA4)
GOOGLE ADS CONVERSION TRACKING
FACEBOOK PIXEL & CONVERSION API
SERVER SIDE TRACKING
LOOKER STUDIO REPORTING
GOOGLE TAG MANGER
FACEBOOK (META) ADS
GA4 E-COMMERCE TRACKING
IOS 14 UPDATE FIX
Years of Experience
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Projects Done
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Happy Clients
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Working Process

I develop customized digital marketing strategies, set up Google Ads, GA4, Facebook Pixel, and tracking. I optimize campaigns for better performance, provide regular reports with insights, and continuously improve to ensure effective results and maximize your business’s growth and conversions

01.

Google Analytics 4 (GA4)

Specialist in GA4 setup, data analysis, and enhanced eCommerce tracking, providing actionable insights for informed decision-making and performance improvements.

02.

Google Tag Manager (GTM)

Skilled in implementing GTM for streamlined tracking solutions, enabling efficient management of website tags and advanced tracking setups without code changes.

03.

Server-Side Tracking

Server-side tracking expert, ensuring accurate data collection and enhanced user privacy through Google Analytics, Facebook CAPI, and Google Ads conversions.

04.

Looker Studio Reporting

Looker Studio allows businesses to create customized, interactive dashboards, integrating data from multiple sources for real-time insights. It enhances data visualization, supports collaboration, and is cost-effective, making it ideal for strategic decision-making.

05.

Facebook Pixel CAPI

Facebook Pixel Conversion API (CAPI) integration specialist, ensuring reliable event tracking for optimized campaign performance and deeper insights into user behavior.

06.

Google Ads Conversion Tracking

Comprehensive conversion tracking solutions across multiple platforms, enabling accurate attribution, improved campaign performance, and business growth.

Recent Projects

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Certification

Get In Touch

“Let’s Transform Your Business Together!”
Reach out today to discuss how I can help elevate your digital marketing efforts.

  • Call Me:
+91-7029929775
  • Mail Me:
uzzal.analytics.pro@gmail.com
  • Visit Me:
Kolkata,West Bengal,741502 India

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Whether you’re looking for expert advice or a comprehensive marketing strategy, drop me a message!